To drop a user's existing Internet connection and then dial up a new connection that offers a service (such as a video or concert) over a premium-rate phone line.
Example Citation:
"Just as broadcasters are assessing the potential of drop-dialling, so is the music industry. With MSN putting time and money into developing a website to stream concerts, it would not be surprising if MSNMusic.com introduced drop-diallers as an alternative to credit card subscriptions."
— Amy Vickers, "New media: Drop everything," The Guardian, March 19, 2001
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